Will this comply with fair housing rules?

Describe the property, never the buyer’s protected characteristics. Ask the prompt to focus on features and avoid language about who "should" live there, and always review against your local fair-housing guidelines.

Can I use it for luxury and starter homes?

Yes — set the tone in your inputs. The workflow adapts from cozy-starter to high-end-luxury based on the property and buyer you describe.

What about the photos?

Copy sells the click, photos sell the showing. Use Canva to turn your best shots into just-listed graphics and flyers that match the description’s tone.

Write Real Estate Listing Descriptions in 4 Prompts for Real Estate Agents

4 prompts· Beginner· 15 minutes

To write listings that sell, run these four prompts: capture the property highlights and buyer, write an MLS-ready description, create social and ad variations, then draft an open-house and email blurb. Enter the property, target buyer, and standout feature below and copy each prompt into ChatGPT, then design flyers in Canva.

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Customize these prompts for you

Fill these in and every prompt below updates instantly — then copy.

The property

Ideal buyer

The standout feature

The 4 prompts

Prompt 1 of 4

Capture the highlights

Organise the facts that sell.

The prompt

Act as a real estate copywriter. The property is [The property], the ideal buyer is [Ideal buyer], and the standout feature is [The standout feature].

List the top selling points in priority order, the lifestyle benefits for [Ideal buyer], and the neighbourhood angles worth mentioning. Focus on the home, not the buyer’s personal characteristics.

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Pro tip: Lead with what makes THIS home different — buyers skim, so the first line has to hook.

Prompt 2 of 4

Write the MLS description

The core listing copy.

The prompt

Write an MLS listing description for [The property] aimed at [Ideal buyer], featuring [The standout feature]: an inviting opening line, a flowing description of the key spaces, the standout feature highlighted, and a call to book a showing. Keep it fair-housing compliant and around 150-200 words.

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Pro tip: Paint a picture of living there, but keep every claim about the property itself, never about who belongs there.

Prompt 3 of 4

Create social and ad variations

Promote the listing everywhere.

The prompt

From the [The property] listing, create: a "just listed" Instagram/Facebook caption with hashtags, a short punchy Facebook ad targeting [Ideal buyer], and 3 headline options highlighting [The standout feature]. Match an aspirational but honest tone.

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Pro tip: Design these into just-listed graphics in Canva so every channel looks consistent and professional.

Prompt 4 of 4

Draft open-house and email copy

Fill the showing and follow up.

The prompt

Write an open-house invitation and a short email blast to my buyer list for [The property] ([Ideal buyer], [The standout feature]): a subject line, a warm intro, the key details, and a clear RSVP/booking CTA. Add a one-line SMS version too.

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Pro tip: Send the just-listed email to your database first — your existing buyers are your fastest path to an offer.

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Tools you’ll need for this workflow

Everything below works with these 3 tools. Affiliate links — they support this site at no cost to you.

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Frequently asked questions

: Describe the property, never the buyer’s protected characteristics. Ask the prompt to focus on features and avoid language about who "should" live there, and always review against your local fair-housing guidelines.