How do I keep cold emails out of spam?

Prompt 5 runs a deliverability audit — plain text, no images, at most one link after the first email, a warmed-up sending domain, and a casual tone. Following it keeps you out of spam and the Promotions tab.

How many follow-ups should I send?

Three. Around 80% of replies come from follow-ups, but after the third (a friendly break-up email) you hit diminishing returns and rising spam-complaint risk. The prompts generate exactly that cadence.

B2B cold email is legal in most regions (e.g. under CAN-SPAM in the US) if you identify yourself, use a truthful subject line, and offer an easy opt-out. Always check the rules for your recipients’ country.

Write a Cold Email Sequence in 5 Prompts for B2B Sales Teams

5 prompts· Intermediate· 25 minutes· 2 copies

To build a cold email sequence that books meetings, run these five prompts: sharpen your offer, research a personalized hook, write the first email, add three follow-ups, then A/B test subject lines and spam-check. Enter your product, audience, and offer below, then copy each deliverability-safe email into your sending tool.

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Customize these prompts for you

Fill these in and every prompt below updates instantly — then copy.

Your product or service

Who you target

Your offer / value prop

The 5 prompts

Prompt 1 of 5

Sharpen your offer and angle

A cold email only works if the offer is clear and the angle is relevant. Lock these down first.

The prompt

Act as a cold-email strategist. Help me sharpen my offer.

What I sell: [Your product or service]
Who I'm targeting: [Who you target]
The result I create: [Your offer / value prop]

Give me:
1. A one-sentence value proposition a busy executive would understand instantly
2. 3 distinct campaign angles (e.g. pain-led, competitor-led, trigger-led)
3. The single most compelling proof point I should lead with
4. The one objection most likely to kill the deal, and how to pre-empt it

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Pro tip: If you cannot state your value in one sentence, your prospect cannot either. Iterate here until it is razor-sharp.

Prompt 2 of 5

Research the prospect and find a hook

Paste in whatever you know about the company/person and let the AI surface a personalized opening hook.

The prompt

Here is what I know about a prospect I want to email:
Company: [COMPANY + WHAT THEY DO]
Person: [NAME, TITLE]
Recent signals: [NEWS, FUNDING, HIRING, POSTS, PRODUCT LAUNCH — anything]

Find me 3 personalized "hooks" I can open a cold email with — each tied to something specific and real about them. For each hook:
- The 1-line opener
- Why it's relevant to my offer: [Your offer / value prop]
- How to transition naturally into the pitch

Avoid generic flattery ("love what you're building"). Be specific.

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Pro tip: Personalization at the OPENING line is what separates a reply from a delete. The body can be templated; the first line should not be.

Prompt 3 of 5

Write the first cold email

A short, punchy email built around your best hook and offer.

The prompt

Write my first cold email.

Hook to open with: [BEST HOOK FROM STEP 2]
My product: [Your product or service]
My value prop / offer: [Your offer / value prop]
Proof point: [PROOF]
The single action I want them to take: [BOOK A CALL / REPLY / etc.]

Rules:
- Under 120 words
- 5th-grade reading level, no jargon or buzzwords
- One clear CTA — make it a low-friction question, not "book a 30-min demo"
- Plain text, no images, no links in the first email (deliverability)
- Write 2 versions: one direct, one curiosity-driven

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Pro tip: Keep the first email link-free. Links and images hurt deliverability and can drop you into spam or Promotions.

Prompt 4 of 5

Write the follow-up emails

80% of replies come from follow-ups. Generate a sequence that adds value each time instead of just "bumping".

The prompt

Write a 3-email follow-up sequence for the cold email above. Each must add something new — never just "just bumping this".

My offer: [Your offer / value prop]
Who I'm targeting: [Who you target]
Extra assets I can use: [CASE STUDY / TEMPLATE / DATA POINT / GUIDE]

Sequence:
- Email 2 (Day 3): new angle or a quick relevant insight
- Email 3 (Day 6): share a specific result or mini case study
- Email 4 (Day 10): short, friendly break-up email

Each under 90 words, plain text, one CTA.

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Pro tip: Reply in the same thread for follow-ups (same subject, "Re:") — it keeps context and tends to lift open rates.

Prompt 5 of 5

A/B test subject lines and spam-check

Finally, generate subject-line variants and run a deliverability check so your campaign actually reaches inboxes.

The prompt

Two tasks for my cold email campaign.

TASK 1 — Subject lines:
Write 10 subject lines for this email: [PASTE EMAIL 1].
- Under 50 characters
- Lowercase, casual, like a 1:1 note from a coworker
- Mix of curiosity, relevance, and value
- Flag the 3 you'd test first and why

TASK 2 — Spam / deliverability audit:
Review my email for anything that could hurt deliverability or land it in spam/Promotions: trigger words, too many links, salesy tone, length, formatting. List each issue and the fix.

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Pro tip: Subject lines that look like internal team notes ("quick question") usually beat polished marketing subject lines on cold sends.

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Tools you’ll need for this workflow

Everything below works with these 3 tools. Affiliate links — they support this site at no cost to you.

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Frequently asked questions

: Prompt 5 runs a deliverability audit — plain text, no images, at most one link after the first email, a warmed-up sending domain, and a casual tone. Following it keeps you out of spam and the Promotions tab.