Generate LinkedIn Leads in 5 Prompts for B2B SaaS Founders

5 prompts· Beginner· 20 minutes

To generate B2B leads on LinkedIn, run these five prompts in order: define your ideal customer profile, turn it into search filters, write a connection request, send a value-first opener, then follow up three times. Add your offer and target customer below and copy each prompt into ChatGPT or Claude.

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The 5 prompts

1
Prompt 1 of 5

Define your Ideal Customer Profile

Before you message anyone, get crystal clear on exactly who you want to reach. This profile feeds every later step.

The prompt
You are a B2B demand-generation strategist.

My business: [What you sell]
The outcome I deliver: [The main result you deliver]
My ideal customer: [Your target customer]
My price point: [PRICE / DEAL SIZE]

Build my Ideal Customer Profile (ICP) for LinkedIn outreach. Include:
1. Job titles to target (5-8, ranked by buying power)
2. Company size and industry sweet spot
3. The trigger events that signal they need me right now
4. Their top 3 pains in their own words
5. 3 disqualifiers (who NOT to contact)

Format as a tight one-page profile I can paste into a doc.
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Pro tip: The more specific your "result" is, the sharper the titles it returns. Avoid generic answers like "I help businesses grow".

2
Prompt 2 of 5

Build your LinkedIn search strategy

Turn your ICP into the exact filters and boolean searches you will run in LinkedIn / Sales Navigator.

The prompt
Using this Ideal Customer Profile:
[PASTE THE ICP FROM STEP 1]

Create a LinkedIn prospecting plan:
1. The exact Sales Navigator filters to set (title, seniority, company headcount, industry, geography)
2. 3 boolean search strings for the standard LinkedIn search bar
3. 5 "signal" searches to find people with a buying trigger (e.g. recently promoted, hiring, posted about [topic])
4. A realistic daily activity target that stays under LinkedIn's limits

Keep it practical and copy-pasteable.
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Pro tip: Run the "signal" searches first — people with a recent trigger reply 2-3x more often than cold names from a static list.

3
Prompt 3 of 5

Write a connection request that gets accepted

A short, personalized note that earns the accept without pitching. Generate several variations to test.

The prompt
Write 5 LinkedIn connection request notes (each UNDER 300 characters — that is the hard limit).

About me: [What you sell]
About them: [Your target customer] + anything I know (a post, mutual connection, shared group, recent news)
Why I'm reaching out: [GENUINE REASON]

Rules:
- No pitch, no "I'd love to show you a demo"
- Reference something specific about THEM
- Sound like a human, not a template
- End with a soft, low-pressure reason to connect

Number each variation and note which persona/tone it fits.
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Pro tip: Keep at least one variation with NO ask at all — pure curiosity and relevance. It almost always wins the highest accept rate.

4
Prompt 4 of 5

Craft the value-first first message

Once they accept, this is the message that opens a real conversation — by giving before asking.

The prompt
They accepted my connection request. Write 3 opening messages I can send 1-2 days later.

Context:
- What they care about: [Your target customer] and their main pain
- A genuinely useful insight, resource, or observation I can lead with: [INSIGHT OR FREEBIE]
- My eventual offer (do NOT pitch it yet): [What you sell]

Each message must:
- Open with value, not a pitch
- Be under 90 words
- Feel personal and 1:1
- End with one easy, optional question to spark a reply

Label each message by its angle (e.g. "useful resource", "thoughtful question", "quick win").
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Pro tip: Send value first, sell second. If your first DM after connecting is a pitch, your reply rate craters.

5
Prompt 5 of 5

Build a 3-touch follow-up sequence

Most replies come from follow-ups, not the first message. This sequence keeps you on their radar without being annoying.

The prompt
Write a polite 3-touch LinkedIn follow-up sequence for prospects who haven't replied yet.

My offer: [What you sell]
The result it delivers: [The main result you deliver]
A piece of social proof I can use: [CASE STUDY / RESULT / TESTIMONIAL]

Sequence:
- Follow-up 1 (Day 3): add a new angle or insight, no guilt-tripping
- Follow-up 2 (Day 7): share the social proof, make a soft offer
- Follow-up 3 (Day 12): a graceful "break-up" message that leaves the door open

Each under 70 words. Spaced, human, easy to reply to. End with a 1-line note on when to stop.
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Pro tip: Track which follow-up earns the reply. After ~30 prospects you will know your best message — then make it your template.

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Frequently asked questions

No. The prompts work with the free LinkedIn search bar — Sales Navigator just gives you sharper filters and bigger lead lists. Start free and upgrade only once outreach is converting.
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