To write product descriptions that sell, run these five prompts: capture the product details and buyer, write a benefit-led description, add SEO title and meta fields, generate bullet features and specs, then write variations for ads and marketplaces. Enter your product, buyer, and key benefit below and copy each prompt into ChatGPT for your Shopify store.
Fill these in and every prompt below updates instantly — then copy.
The raw material for great copy.
Act as an e-commerce copywriter. My product is [The product] for [Who buys it], and the top benefit is [The #1 benefit]. Ask me for (or infer from these details) the specs, materials, and use cases, then list the emotional and practical reasons [Who buys it] would want it.
Pro tip: List both practical and emotional reasons — people justify with specs but buy on feeling.
Benefit-led copy that converts.
Write a product description for [The product] aimed at [Who buys it], leading with [The #1 benefit]: a punchy opening line, a short benefit-led paragraph, and a sensory detail that makes it feel real. Persuasive, not spammy.
Pro tip: Open with the transformation the buyer wants, not the material it is made of.
Get the page found.
For [The product] targeting [Who buys it], give me: an SEO product title (≤60 chars with the main keyword), a meta description (≤155 chars) featuring [The #1 benefit], and a URL handle. Suggest 5 keywords buyers actually search.
Pro tip: Validate those keywords in Semrush — the terms buyers use are often not the ones you would guess.
Scannable features buyers check.
Write 5-7 benefit-led feature bullets and a clean specifications block for [The product] for [Who buys it]. Each bullet should pair a feature with why it matters. Keep the spec block factual and scannable.
Pro tip: Every feature bullet should answer "so what?" for the buyer — pair the spec with the payoff.
One product, every channel.
Create channel variations of the [The product] copy for [Who buys it]: a keyword-dense version for a marketplace listing, a short brand-led version for my Shopify page, a 2-line version for a Facebook ad, and a 1-line version for Google Shopping.
Pro tip: Marketplaces reward keywords; your own store rewards brand voice — do not use the same copy on both.
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