What makes a good lead magnet?

It solves one specific problem fast and connects to what you sell. A focused checklist or template usually converts better than a giant ebook nobody finishes.

How long should the welcome sequence be?

4-6 emails is a solid start: deliver the magnet, build trust, tell your story, and make a soft offer. Step 4 maps the sequence.

Kit excels at automations and selling to creators; beehiiv is built for newsletter growth and referrals. Both handle forms, delivery, and sequences — pick based on whether you lean course/product or newsletter.

Grow an Email List with a Lead Magnet in 5 Prompts for Digital Marketers

5 prompts· Intermediate· 25 minutes

To grow an email list, run these five prompts: pick an irresistible lead magnet, outline and create it, write the opt-in page, write the welcome email sequence, then plan traffic to the opt-in. Enter your topic, audience, and offer below and copy each prompt into ChatGPT, then build the forms and emails in Kit or beehiiv.

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Customize these prompts for you

Fill these in and every prompt below updates instantly — then copy.

Your topic / expertise

Who you want on your list

What you eventually sell

The 5 prompts

Prompt 1 of 5

Pick the lead magnet

An offer worth an email address.

The prompt

Act as an email marketing strategist. My topic is [Your topic / expertise] for [Who you want on your list], and I eventually sell [What you eventually sell].

Give me 6 lead magnet ideas that solve one urgent problem quickly and lead naturally toward [What you eventually sell]. Rank them by perceived value vs effort to create.

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Pro tip: Choose the magnet closest to your paid offer — it attracts buyers, not freebie-seekers.

Prompt 2 of 5

Create the lead magnet

Outline and draft the asset.

The prompt

Create the chosen lead magnet for [Who you want on your list] on [Your topic / expertise]: give me the full outline, then draft the content (checklist items, template fields, or guide sections). Keep it focused enough to consume in under 20 minutes.

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Pro tip: Deliver a fast win — a quick, complete result builds the trust that makes the next email land.

Prompt 3 of 5

Write the opt-in page

Copy that earns the signup.

The prompt

Write an opt-in landing page for my lead magnet on [Your topic / expertise] for [Who you want on your list]: a benefit-driven headline, 3 bullets on what they get, a one-line "who it's for", and button text. Also give me 3 shorter inline form variations for blog posts.

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Pro tip: Sell the outcome of the magnet, not the format — "get out of debt faster", not "download a PDF".

Prompt 4 of 5

Write the welcome sequence

Turn subscribers into fans and buyers.

The prompt

Write a 5-email welcome sequence for new subscribers on [Your topic / expertise] ([Who you want on your list]): (1) deliver the magnet + quick win, (2) your story/why, (3) a valuable tip, (4) address a common myth, (5) a soft pitch for [What you eventually sell]. Give subject lines and body copy.

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Pro tip: Give value in the first four emails so the fifth (the pitch) feels earned, not abrupt.

Prompt 5 of 5

Plan traffic to the opt-in

Fill the top of the funnel.

The prompt

Give me a 30-day plan to drive [Who you want on your list] to my opt-in for [Your topic / expertise] with no ad budget: content ideas per channel, where to add opt-in links, one collaboration/cross-promo tactic, and how to measure conversion rate.

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Pro tip: Add the opt-in to your highest-traffic existing content first — it is the fastest list growth you can get.

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Tools you’ll need for this workflow

Everything below works with these 3 tools. Affiliate links — they support this site at no cost to you.

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Frequently asked questions

: It solves one specific problem fast and connects to what you sell. A focused checklist or template usually converts better than a giant ebook nobody finishes.