What is a keyword cluster?

A group of related keywords that share the same intent and can be targeted by one comprehensive page. Clustering prevents you from writing several thin posts that compete with each other.

Can I do this without Semrush?

Yes for ideation and clustering. But you should validate volume and difficulty with a real keyword tool before committing budget or time — AI estimates of search volume are not reliable.

How many clusters should I start with?

Start with 3-5 pillar clusters. Depth beats breadth: fully covering a few topics builds topical authority faster than scattering posts across many.

Build a Keyword-Driven Content Plan in 4 Prompts for SEO Specialists

4 prompts· Intermediate· 25 minutes

To build a content plan from keyword research, run these four prompts: brainstorm seed topics and expand them into keyword clusters, map each cluster to search intent and funnel stage, prioritise by opportunity, then turn the winners into a 90-day publishing calendar. Enter your niche and site below and copy each prompt into ChatGPT.

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Customize these prompts for you

Fill these in and every prompt below updates instantly — then copy.

Your niche / topic

Your site or brand

How often you can publish

The 4 prompts

Prompt 1 of 4

Expand seeds into clusters

Go from a topic to a structured set of keyword clusters.

The prompt

Act as an SEO strategist for [Your site or brand] in the [Your niche / topic] space.

Give me 5 pillar topics, and under each, 8-12 related long-tail keywords grouped into clusters. Format as: Pillar → Cluster → keywords. Focus on terms a real person would search, including question-based queries.

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Pro tip: Export these into Semrush to get true volume and difficulty — keep only clusters with realistic difficulty for your site.

Prompt 2 of 4

Map intent and funnel stage

Label every cluster so you know what content type to create.

The prompt

For each keyword cluster in the [Your niche / topic] plan for [Your site or brand], add:
1. Search intent (informational / commercial / transactional)
2. Funnel stage (TOFU / MOFU / BOFU)
3. Best content format (guide, listicle, comparison, tool, landing page)
4. The single primary keyword to target the page at

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Pro tip: BOFU commercial clusters usually convert best — do not spend all your effort on top-of-funnel traffic that never buys.

Prompt 3 of 4

Prioritise by opportunity

Rank clusters so you work on the highest-ROI content first.

The prompt

Score each cluster for [Your site or brand] on a 1-5 scale for: business value, ranking feasibility for a newer site, and search demand. Multiply into a priority score, then give me a ranked table of which clusters to tackle first and why.

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Pro tip: Weight "ranking feasibility" heavily if your domain is new — winning smaller keywords first builds the authority to chase bigger ones.

Prompt 4 of 4

Build the 90-day calendar

Turn priorities into a concrete publishing schedule.

The prompt

Create a 90-day content calendar for [Your site or brand] publishing [How often you can publish].

For each slot: publish date, working title, target keyword, content format, and the cluster it belongs to. Sequence pillar pages before their supporting cluster posts so internal linking makes sense.

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Pro tip: Publish the pillar page first, then its cluster posts, and link them together — this internal structure is what signals topical authority.

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Tools you’ll need for this workflow

Everything below works with these 2 tools. Affiliate links — they support this site at no cost to you.

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Frequently asked questions

: A group of related keywords that share the same intent and can be targeted by one comprehensive page. Clustering prevents you from writing several thin posts that compete with each other.