One page or a long sales page?

Match length to price and complexity. A low-cost product needs a short page; a high-ticket or complex offer needs more proof and objection handling. This workflow scales to both.

How do I know if the copy is good?

The clearest test: can a stranger tell who it is for, what it does, and what to do next in five seconds? If not, tighten the hero before touching anything else.

Should I write features or benefits?

Both — lead with the benefit (what changes for them), then support it with the feature (how). Step 3 does exactly this translation.

Write High-Converting Landing Page Copy in 5 Prompts for Conversion Copywriters

5 prompts· Intermediate· 25 minutes

To write a landing page that converts, run these five prompts: nail the core value proposition, write a hero headline and subhead, turn features into benefits, handle objections with social proof, then write the call-to-action and form copy. Enter your product, audience, and main outcome below and copy each section into ChatGPT or Claude.

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Customize these prompts for you

Fill these in and every prompt below updates instantly — then copy.

What you are selling

Target audience

The #1 outcome you deliver

The 5 prompts

Prompt 1 of 5

Sharpen the value proposition

Define the one promise the whole page will support.

The prompt

Act as a conversion copywriter. My product is [What you are selling] for [Target audience], and the main outcome is [The #1 outcome you deliver].

Give me:
1. A one-sentence value proposition
2. The single most important pain this solves
3. The transformation (before → after) in the customer's words
4. 3 reasons to believe the promise

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Pro tip: If you cannot state the value in one sentence, the page will not convert — force clarity here first.

Prompt 2 of 5

Write the hero section

The headline and subhead that decide whether they stay.

The prompt

Write 5 hero headline + subheadline pairs for [What you are selling] aimed at [Target audience], built around the promise "[The #1 outcome you deliver]".

Mix styles: outcome-led, pain-led, and curiosity-led. Keep headlines under 12 words. For each, add the CTA button text you would pair with it.

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Pro tip: Read each headline out loud. The winner usually sounds like something your customer would actually say.

Prompt 3 of 5

Turn features into benefits

Translate what it does into what it changes.

The prompt

Here are the features of [What you are selling]: [FEATURES].

For each feature, write a benefit-led block for [Target audience]: a short benefit headline, one sentence on the outcome, and one on how the feature delivers it. Order them by what matters most to the reader.

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Pro tip: Paste your real feature list into [FEATURES]. Lead every block with the outcome, not the mechanism.

Prompt 4 of 5

Handle objections with proof

Neutralise the reasons people hesitate.

The prompt

List the top 5 objections [Target audience] would have before buying [What you are selling], and for each write a short reassurance block. Suggest what kind of social proof (testimonial, stat, logo, guarantee) would best defuse each objection.

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Pro tip: Put your strongest proof next to your biggest objection — that is where doubt is highest.

Prompt 5 of 5

Write the CTA and form

The final ask, made frictionless.

The prompt

Write the closing call-to-action section for [What you are selling] promising [The #1 outcome you deliver] to [Target audience]:
1. A CTA headline that restates the value
2. 3 button label options (action + outcome, not "Submit")
3. One line of risk-reducing microcopy under the button
4. Form field labels kept to the absolute minimum

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Pro tip: Every extra form field costs conversions — ask only for what you truly need to follow up.

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Tools you’ll need for this workflow

Everything below works with these 2 tools. Affiliate links — they support this site at no cost to you.

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Frequently asked questions

: Match length to price and complexity. A low-cost product needs a short page; a high-ticket or complex offer needs more proof and objection handling. This workflow scales to both.