Will AI set my bids for me?

No. This workflow builds the structure and creative — keywords, negatives, ads, extensions. Bidding, budgets, and conversion tracking must be configured and monitored in Google Ads itself.

Why are negative keywords so important?

They stop your ads showing for irrelevant searches, which is the biggest source of wasted spend for new campaigns. Step 2 builds your starter list.

How many ad groups should I have?

Keep them tight — one clear theme per ad group so the keywords, ad copy, and landing page all match. Many small, focused ad groups beat a few broad ones.

Build a Google Ads Search Campaign in 5 Prompts for PPC Marketers

5 prompts· Advanced· 30 minutes

To build a Google Ads search campaign, run these five prompts: group your keywords into tight ad groups, add the negative keywords that stop wasted spend, write responsive search ad headlines and descriptions, draft sitelink and callout extensions, then align the landing page message. Enter your product, budget, and audience below and copy each prompt into ChatGPT.

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Customize these prompts for you

Fill these in and every prompt below updates instantly — then copy.

Product or service you advertise

Who you want to reach

Monthly ad budget

The 5 prompts

Prompt 1 of 5

Structure keywords into ad groups

Organise keywords so every ad group has one theme.

The prompt

Act as a Google Ads specialist. I sell [Product or service you advertise] to [Who you want to reach] with a [Monthly ad budget] budget.

Propose a campaign structure: 4-6 tightly themed ad groups, and for each, 8-12 keywords with the recommended match type (exact/phrase). Group by intent, not just topic.

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Pro tip: Validate CPCs and search volume in Semrush before launch so your budget is realistic for the keywords you chose.

Prompt 2 of 5

Build the negative keyword list

Stop wasted spend before it starts.

The prompt

For a Google Ads campaign selling [Product or service you advertise] to [Who you want to reach], give me a starter negative keyword list grouped by reason (e.g. "free", "jobs/careers", "DIY", wrong locations, competitor brand terms I should not target). Aim for 40-60 negatives.

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Pro tip: Add "free", "cheap", and job-seeker terms unless they fit your offer — they drain budget fast.

Prompt 3 of 5

Write responsive search ads

Create the headlines and descriptions Google will assemble.

The prompt

Write a responsive search ad for the main ad group selling [Product or service you advertise] to [Who you want to reach]:
- 15 headlines (≤30 chars each) — mix benefit, offer, keyword, and CTA styles
- 4 descriptions (≤90 chars each)
Pin one headline that must always show the core offer.

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Pro tip: Front-load your primary keyword in a few headlines — relevance lifts Quality Score and lowers cost per click.

Prompt 4 of 5

Draft ad extensions

Take up more space and give more reasons to click.

The prompt

Create ad extensions for [Product or service you advertise] targeting [Who you want to reach]:
- 6 sitelinks (with 2-line descriptions)
- 6 callouts (short, benefit or trust based)
- 4 structured snippets
- 3 promotion ideas if I run an offer

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Pro tip: Extensions are free real estate and boost CTR — fill out every relevant type.

Prompt 5 of 5

Align the landing page message

Make the click deliver on the ad promise.

The prompt

For my [Product or service you advertise] campaign aimed at [Who you want to reach], audit message match: given my top ad headlines, tell me exactly what the landing page hero must say, which 3 trust elements to show above the fold, and the single most important conversion action. Flag any promise in the ads the page must back up.

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Pro tip: A great ad sending traffic to a mismatched page wastes the click — the page must echo the ad’s exact promise.

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Tools you’ll need for this workflow

Everything below works with these 2 tools. Affiliate links — they support this site at no cost to you.

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Frequently asked questions

: No. This workflow builds the structure and creative — keywords, negatives, ads, extensions. Bidding, budgets, and conversion tracking must be configured and monitored in Google Ads itself.