Can AI make the actual video?

AI writes the copy and briefs the creative; tools like AdCreative and Canva generate and assemble the visuals. Complex video still benefits from an editor, but you can ship simple static and UGC-style ads quickly.

How many variations should I test?

Start with 3-4 distinct angles rather than 20 tiny tweaks. Test the big idea first (angle, audience), then optimise hooks and formats on the winner.

What makes a Meta ad stop the scroll?

The first second of visual and the first line of text. This workflow generates multiple hooks specifically because that is where most ads win or lose.

Create Facebook & Instagram Ad Creatives in 5 Prompts for Media Buyers

5 prompts· Intermediate· 25 minutes

To create scroll-stopping Meta ads, run these five prompts: define the core angle and audience, write primary text in three proven frameworks, generate hook and headline variations, brief the image or video creative, then plan a simple testing matrix. Enter your product, audience, and offer below and copy each prompt into ChatGPT, then design in Canva.

✏️

Customize these prompts for you

Fill these in and every prompt below updates instantly — then copy.

Product you are advertising

Target audience

The offer / hook

The 5 prompts

Prompt 1 of 5

Define angles and audience

Find the big ideas worth testing.

The prompt

Act as a paid social strategist. I advertise [Product you are advertising] to [Target audience] with the offer "[The offer / hook]".

Give me 5 distinct marketing angles (e.g. problem-agitate, transformation, social proof, us-vs-them, curiosity). For each, name the emotion it targets and who it resonates with most.

💡

Pro tip: Different angles beat different tweaks — test one ad per angle before optimising within a winner.

Prompt 2 of 5

Write primary text three ways

Body copy in proven frameworks.

The prompt

Write 3 versions of Facebook primary text for [Product you are advertising] targeting [Target audience] with offer "[The offer / hook]":
1. PAS (Problem-Agitate-Solution)
2. A short testimonial/story style
3. A punchy, benefit-led version under 100 words
End each with a clear CTA.

💡

Pro tip: Mobile users see ~125 characters before "See more" — make the first line earn the expand.

Prompt 3 of 5

Generate hooks and headlines

The scroll-stoppers.

The prompt

Give me 15 first-line hooks and 8 headline options for [Product you are advertising] ads aimed at [Target audience]. Mix question hooks, bold claims, pattern interrupts, and numbers. Keep them native to how people talk on Facebook and Instagram.

💡

Pro tip: Save the losing hooks — a weak hook on a strong ad is often the only thing worth changing next round.

Prompt 4 of 5

Brief the creative

Direction a designer or AI tool can execute.

The prompt

Write 3 ad creative briefs for [Product you are advertising] and [Target audience]: for each, describe the visual concept, format (static, carousel, UGC video), on-image text, and the emotion it should evoke. Make them concrete enough to build in Canva or generate in AdCreative.

💡

Pro tip: Feed these briefs into AdCreative or Canva to produce the visuals fast, then adjust to brand.

Prompt 5 of 5

Plan the test matrix

Know what you are testing and why.

The prompt

Build a simple testing plan for my [Product you are advertising] launch to [Target audience]: which variable to test first (angle, hook, creative, or audience), how to structure the ad sets, a rough daily budget split for the offer "[The offer / hook]", and what metric decides a winner.

💡

Pro tip: Change one variable at a time or you will never know what actually moved performance.

🧰

Tools you’ll need for this workflow

Everything below works with these 3 tools. Affiliate links — they support this site at no cost to you.

Get the next prompt flow in your inbox

New copy-paste AI workflows for founders & marketers. No spam.

Next workflow →

Generate LinkedIn Leads in 5 Prompts for B2B SaaS Founders

5 prompts

Related workflows

← Browse all prompt workflows

Frequently asked questions

: AI writes the copy and briefs the creative; tools like AdCreative and Canva generate and assemble the visuals. Complex video still benefits from an editor, but you can ship simple static and UGC-style ads quickly.