Which flow should I build first?

The abandoned-cart flow — it recovers revenue you already almost earned. Then welcome and post-purchase. Step order here reflects a sensible build priority.

How many emails per flow?

Cart: 3. Welcome: 3-5. Post-purchase: 2-3. Win-back: 2-3. Browse: 1-2. This workflow gives you full sequences you can trim.

Klaviyo is the e-commerce standard with deep segmentation; Omnisend is simpler with a strong free tier. Both integrate with Shopify and run all these flows.

Build Automated E-commerce Email Flows in 5 Prompts for Retention Marketers

5 prompts· Intermediate· 30 minutes

To build automated store email flows, run these five prompts: write a welcome series for new subscribers, an abandoned-cart sequence, a post-purchase flow, a win-back for lapsed customers, then a browse-abandonment nudge. Enter your store, product, and customer below and copy each prompt into ChatGPT, then build the automations in Klaviyo or Omnisend.

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Customize these prompts for you

Fill these in and every prompt below updates instantly — then copy.

Your store / brand

Main product line

Your customer

The 5 prompts

Prompt 1 of 5

Write the welcome series

Turn a new subscriber into a first-time buyer.

The prompt

Act as an e-commerce email strategist for [Your store / brand] selling [Main product line] to [Your customer].

Write a 3-email welcome series: (1) warm welcome + brand story + incentive, (2) bestsellers/social proof, (3) incentive reminder with urgency. Give subject lines and body copy for each.

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Pro tip: Deliver the signup incentive fast, then earn the sale — the welcome flow sets the whole relationship’s tone.

Prompt 2 of 5

Write the abandoned-cart flow

Recover the almost-sales.

The prompt

Write a 3-email abandoned-cart sequence for [Your store / brand] ([Main product line], [Your customer]): (1) friendly reminder at 1 hour, (2) handle objections + social proof at 24 hours, (3) gentle urgency/incentive at 48 hours. Include subject lines and preview text.

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Pro tip: The first cart email should be a helpful nudge, not a discount — save the incentive for later so you do not train discount-waiting.

Prompt 3 of 5

Write the post-purchase flow

Turn buyers into repeat customers.

The prompt

Write a post-purchase flow for [Your store / brand] ([Main product line], [Your customer]): an order-thank-you with what to expect, a how-to-get-the-most-from-it email, and a review request + cross-sell. Warm and helpful, not pushy.

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Pro tip: A great post-purchase experience drives reviews and repeat orders — the cheapest growth you have.

Prompt 4 of 5

Write the win-back flow

Re-engage lapsed customers.

The prompt

Write a 2-email win-back sequence for lapsed customers of [Your store / brand] who bought [Main product line]: (1) "we miss you" + what's new, (2) a compelling comeback offer with urgency. Speak to [Your customer] specifically.

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Pro tip: Winning back an existing customer costs far less than acquiring a new one — do not let them go quietly.

Prompt 5 of 5

Write the browse-abandonment nudge

Catch interested browsers who did not add to cart.

The prompt

Write a 2-email browse-abandonment flow for [Your store / brand] ([Your customer]) who viewed [Main product line] but didn't add to cart: (1) "still thinking about it?" with the product benefits, (2) social proof + a soft CTA. Keep it light and non-creepy.

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Pro tip: Reference the category, not creepy specifics — "still exploring our serums?" feels helpful, not stalkerish.

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Tools you’ll need for this workflow

Everything below works with these 3 tools. Affiliate links — they support this site at no cost to you.

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Frequently asked questions

: The abandoned-cart flow — it recovers revenue you already almost earned. Then welcome and post-purchase. Step order here reflects a sensible build priority.