Create and Sell an Online Course in 6 Prompts for Course Creators

6 prompts· Advanced· 40 minutes

To create and sell an online course, run these six prompts: validate the topic and outcome, design the curriculum, script a module, price and package it, write the sales page, then plan a launch sequence. Enter your topic, audience, and transformation below and copy each prompt into ChatGPT, then host it on Teachable or Kajabi.

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The 6 prompts

1
Prompt 1 of 6

Validate the topic

Confirm there is a real, paying audience.

The prompt
Act as an online course strategist. My topic is [Course topic] for [Who it is for], delivering this transformation: [The transformation you deliver].

Pressure-test it: who exactly is this for, what specific result do they get, why would they pay rather than Google it for free, and 3 ways I could validate demand before building.
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Pro tip: Sell the outcome, not the topic — "run your business from one dashboard" beats "a Notion course".

2
Prompt 2 of 6

Design the curriculum

A logical path from where they are to the result.

The prompt
Design a curriculum for [Course topic] that takes [Who it is for] to [The transformation you deliver]. Break it into modules, and each module into lessons with a one-line learning objective. Mark which lessons need a worksheet, template, or exercise.
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Pro tip: Each module should deliver a small win — momentum is what gets students to finish and refer.

3
Prompt 3 of 6

Script a module

A teaching script you can record from.

The prompt
Write a lesson script for one module of [Course topic] for [Who it is for]. Include: a hook that shows why this matters, the teaching content in clear steps, a worked example, and an action step to apply it. Conversational, not academic.
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Pro tip: Give one clear action per lesson — a student who does something is a student who finishes.

4
Prompt 4 of 6

Price and package

Tiers and positioning that sell.

The prompt
Recommend pricing and packaging for [Course topic] delivering [The transformation you deliver] to [Who it is for]: a suggested price range with reasoning, a 2-3 tier structure (e.g. core / plus / cohort), and what bonuses would justify a premium tier.
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Pro tip: Anchor with a higher tier — it makes your core offer feel like the sensible choice.

5
Prompt 5 of 6

Write the sales page

The page that turns interest into sales.

The prompt
Write a sales page for [Course topic] for [Who it is for] promising [The transformation you deliver]: headline, the problem, the promise, curriculum overview framed as outcomes, who it is (and is not) for, pricing, FAQ, and a guarantee. Persuasive but honest.
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Pro tip: Frame every module as an outcome the buyer gets, not a topic you cover.

6
Prompt 6 of 6

Plan the launch

A sequence that builds to an open cart.

The prompt
Create a 2-week launch plan for [Course topic] to [Who it is for]: pre-launch content to build anticipation, an email sequence outline (waitlist → open → close), social posts, and urgency/scarcity ideas that are ethical. Map it to a day-by-day calendar.
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Pro tip: Warm the audience before you sell — most course revenue comes from people who trusted you pre-launch.

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Frequently asked questions

Validate before you build. Step 1 pressure-tests demand and outcome so you do not spend weeks recording a course nobody wants.
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